Paid search marketing, often called PPC (pay-per-click), is one of the most basic marketing tactics for driving leads & sales. As search engines continue to monetize their searches, more and more ads are appearing above your organic search results. Depending on your industry, users might have to scroll past 4 or 5 paid search ads before they see you unpaid website result.
If you aren't paying, you aren't playing.
Paid search is versatile, with easy-to-adjust daily budgets, and allows you to get in front of customers while they are actively searching for your business or service.
Let's talk about how paid search can improve sales or leads for your business.
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